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Retail Marketing (Sales Specialist) Grade 3 | Marketing Questions

1 / 100.0s

Problem 1 ・ Question 1 / 10

What is it called to divide a market into groups by age, region, behavior and so on?

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The market is divided into groups of customers with similar needs and characteristics.

Problem 1 ・ Question 2 / 10

What is it called to choose, from the segmented market, the customers to concentrate on?

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The target market is selected in the light of the company's strengths and the market's potential.

Problem 1 ・ Question 3 / 10

What is it called to establish a distinct place in customers' minds, apart from competitors?

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The value and characteristics are made clear so that customers recognize the difference from competitors.

Problem 1 ・ Question 4 / 10

Which is not one of the 4Ps of marketing?

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The 4Ps are Product, Price, Place and Promotion.

Problem 1 ・ Question 5 / 10

What kind of data is obtained from a customer survey the company conducts itself?

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Information gathered by the company itself for a particular research purpose is primary data.

Problem 1 ・ Question 6 / 10

When statistics published by the government are used for market analysis, what kind of data are they?

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Information already gathered and published for another purpose is used as secondary data.

Problem 1 ・ Question 7 / 10

What is the purpose of CRM?

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Proposals and services based on an understanding of customers work to retain and develop them.

Problem 1 ・ Question 8 / 10

What is the main role of POP advertising?

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It catches the customer's attention at the point of purchase and supplies the information needed to choose.

Problem 1 ・ Question 9 / 10

Which is an appropriate way to measure the effect of a sales promotion?

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Set KPIs and costs matched to the objective and verify the incremental effect.

Problem 1 ・ Question 10 / 10

Which describes a state of high customer loyalty?

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Trust and attachment beyond mere satisfaction lead to repeat visits and recommendation.